It’s going to be THAT time of the year again – the great holiday season that makes every eCommerce brand go Ka-ching! Starting with Halloween in October, going all the way to New Year’s Eve, this quarter is brimming with […]

In today’s fast-paced and interconnected world, the role of media in shaping consumer perceptions and driving business growth cannot be understated. As businesses strive to reach their target audiences effectively, the concept of the Media Mix Marketing Model emerges as […]

In the rapidly evolving landscape of digital marketing, one of the persistent challenges that advertisers and marketers face is click fraud. Click fraud refers to the deceptive practice of generating invalid or fraudulent clicks on online advertisements with the intent […]

At the recently concluded 50th GST Council Meeting held on 11 July 2023 in New Delhi under the chairpersonship of Union Finance Minister Smt. Nirmala Sitharaman, it was decided that online gaming would be taxed at 28% on the face […]

Over the last few years, a little island country in the Mediterranean, Malta boasts an evolving and very active gaming industry with various thrilling sports betting options. The country has been more popular with online betters or gamblers aspiring to […]

Tracking mobile app metrics gives businesses a comprehensive idea about behavior, preferences, and app performance. Through this businesses can work on improving their user experience by understanding the way your users engage with your app. They can identify aspects of […]

It’s been 5 years since the Supreme Court struck down the federal ban on sports betting in 2018. Post that verdict, Legal Sports Betting is now available in more than 35+ states in the United State Of America. The verdicts […]

Among the recent developments in the gambling advertisements ban, The Guardian took up the majority of space in the iGaming world with its recent ban on gambling advertising. Taking effect from June 15, 2023, the Guardian Group banned gambling advertisements […]

Did you know around 76% of businesses view Customer Lifetime Value (LTV) as one of the most important metrics? Why? Because as per the study, your existing consumers spend 67% more on your business than new customers. Needless to explain […]