” Flex Frame ” the next phase in Native Advertisement
In September 2015 The New York Times developed the concept of “flex frame” in Native Advertisement and they recently launched the next phase of Flex Frame and Google is the first one to utilize it. This is the latest move to improve the digital advertising experience for both marketers and users on websites and apps.
In this post, I want to show you the effect on CTR when we applied our Flex Frame algorithm to a content rich high traffic website.
Flex frame : “We use this term when an Ads adopt the behavior of the contents present in the website ”
Here I refer behavior as the exact size shape of the section of the website.
Here is the overview of a test run of “flex frame” on a content-rich and high traffic website
Image : Ads Flexing
We did this Test Run for 7 Days.
Image : Showing Results .
Impressive!! Isn’t it ?
vNative is a Native Performance Marketing Software which helps advertisers to drive native campaigns and track publisher’s performance.