Simply put, events are specific user statistics recorded for an active campaign in your Network. 
This can be an impression, click or conversion. 

Note: Impressions can be recorded but are not currently included in billed events.

  • A click is registered when a user clicks on the CTA (call to action) button placed on a landing page and is then redirected to an offer
  • A conversion is any successful action that is relayed from an offer

Note: If the direct linking option is enabled (i.e. no landing page), when a user clicks on an ad/banner/creative, they are redirected (directly) to the offer. This event is counted as a visit. For example:  5,000 clicks and 1,000 conversions = 6,000 events.