Setting up Advertiser CallBack/PostBack

Callback Tracking is the method of sending data to another server when a conversion, click or impressions is recorded on your campaigns/offers running through vNative.

These are very useful when your advertisers are using their own tracking system and you can build a network over it and send them data continuously.

NOTE: vNative Servers sends the Data in Callback Real-time.


In this documentation, we will study about adding two types of CallBacks/Postbacks both have the same steps.

  • Global PostBacks/CallBacks
  • Campaign Level PostBacks/CallBacks

Global PostBacks/Callbacks

It Sends every Campaign Data to another server after tracking happens, you can set the Advertiser Global PostBacks/Callbacks on vNative from its Account.

STEP I: Login to your advertiser panel and go to its account from top menu after clicking on the name. Then Click on Callback Tab as shown

STEP II: Select the event of whose data advertiser server will receive from Click, Conversion, Impression. Now Select the type of CallBack whether URL or HTML Code and then enter its value and hit Save.

STEP III: You can also add as many parameters you want to receive as shown in table below


{campaign_id} Id of Campaign {campaign_title} Title of Campaign
{aff_id} ID of Publisher running the Campaign {aff_name}, {aff_username} Name/Username of Publisher running the Campaign
{adv_id} ID of Advertiser for which the campaign is running {tdomain} Tracking domain on which the Campaign Runs
{click_id} Unique ID of Click Event Recorded {click_time} Timestamp for the Click Event
{p1}, {p2}, {p3}, {p4} Tracking Parameter’s which was appended in tracking url {device_id} Device ID For App Installs Campaign
{payout}, {rate} Payout/Sale rate Rate in USD for the Campaign (ONLY in CALLBACKS) {reporting_rate}, {reporting_payout} Payout/Sale rate Rate in Default Currency(ONLY in CALLBACKS)
{agent} Browser on which the Click Event occured {referer} Referring Domian for the Click Event
{country_id} 2 Digit Country ID {ip} Connecting IP of User
{random} 7-15 Digit number randomly selected

Every Callback/Postback you save needs to be approved by Admin Panel to make it live after admin approval you can see the request logs by clicking on the postback/callback created.


If you are facing any problem you can contact your account manager and can mail us to

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