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Cost per click (CPC) is a method in which the Publishers Network use to bill based on the number of times a visitor clicks on an advertisement. This types of campaigns helps people to get high website views.
CPA ads directly optimize for conversions. It can give much better ROI for advertisers than CPC or standard CPM ads, given that conversions are better correlated with advertisers’ return than impressions and clicks.
CPS is a low-risk and high-profit way to lure an unlimited number of new customers to your product or service that’s unlike traditional marketing but based on the same principles: Cost-per-sale marketing pays a commission on a sale only if the lead results in a purchase.
CPI campaigns are specific to mobile applications. In a cost-per-install campaign, publishers place digital ads across a range of media in an effort to drive installation of the advertised application. The brand is charged a fixed or bid rate only when the application is installed.
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