Data Records

Things to start with before starting ad network in vNative …

Clicks Records

If you are dealing with the  Cost Per Click (CPC), then you can track the clicks record from the vNative.  You can also get clicks records details after filtering with some parameters. You can also extract the report in CSV format.

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Impressions Records

If you are dealing with the Impressions based campaigns (like CPM, Banner Ads, Native Ads and Video Ads), then you can track the impression record from the vNative.

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Callback Records

Callbacks—also called “postback” —it’s used in server to server tracking method of tracking conversions that use the advertiser’s server rather than the user’s browser

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Conversion Records

If you are dealing with the  Cost Per Acquisition, Sales or Install (CPA, CPS or  CPI) campaigns, then you can track the Conversions record from the vNative.  You can also get Conversions records details after filtering with some parameters. You can also extract the report in CSV format.

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