Set the Global Fallback Link
The fallback link is used to save the Traffic under certain cases. There are some use cases where people use fallback link feature, sometimes you mistakenly disable the campaign and forgot to notify your publisher then, in this case, the traffic of the disable campaign with dead tracking link diverted to the Global Fallback URL. You can use this Fallback URL when CAPs of your publisher exceed. Under some uncertainty, fallback URL helps you to save your traffic from getting wasted.
To set the Global Fallback Link, follow the steps below,
STEP I: Click on Customize,
STEP II: Click on Tracking,
STEP III: Enter the link, which you want to set as Fallback link,
STEP IV: Click on SAVE.