Types of Advertisement Frauds Marketers Should Avoid
Unfortunately, fraud is everywhere and what’s more alarming is that it can destroy your business slowly without you even knowing it. It’s one of the endless issues that you should never ignore. Several tools can help you combat fraud, but it’s important to know the different kinds of fraud marketers first.
Click frauds are most likely to exist when the clicks are being stimulated by a user’s device regardless if no advertisement is displayed on the screen. This fraud opportunity offers a high return because they need to do to fake a click. The most common target of this kind of fraud is the marketers with a large number of organic users.
The fraudster will take the credit if the user installs the application. What’s more alarming is that there isn’t a way to raise a warning flag, because it’s not a robot, but rather a real human who is really interested in installing the application in the first place.
Context fraud on the other hand only occurs when the advertisements are displayed on the wrong platform or even in a wrong environment. Even if an advertisement is presented in an environment that receives heavy traffic but is the opposite of the target demographic of the marketer, then it’s rendered useless. Sometimes it is also regarded as the compliance fraud considering the fact that advertisements are being presented in the wrong context.
Install fraud are also known as false impersonation wherein it mimics the behavior of a real human. This kind of fraud is used in scaling a user base that would soon drive up the costs to the poor marketer. Users are not interested in anything about the application. Most of the times it’s just humans who have a suspicious intent about something or bots that are producing this kind of traffic. Most humans are paid to install and uninstall an application to make it appear as if someone is using it and stay under the radar. The application’s purpose is defeated because they are not using it in the first place. They only wanted to generate real traffic to a particular application.
Now, these major types of frauds are the one most marketers are battling with. Now that you are well aware of these existing frauds, the first thing that you should know is get to know your enemy before you make a move. Knowing the mechanisms between each fraud is helpful in determining your opponents and taking down an ad fraud that can hurt your business.
You might also want to consider investing in some security tools that can help you battle with these tremendous ad frauds before it can affect your business negatively. Determine the type of fraud that you are dealing with first before you use a tool to make sure that you’ll be able to take them down properly and avoid losing your precious time and money in the long run.
Check vNative’s fraud management feature.