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CTV Incrementality: The Smarter Way to Mobile Growth

Written by Mridula Bhatt

With its ability to seamlessly blend the power of television with the interactivity of the internet, CTV advertising offers a plethora of perks that traditional mediums can only dream of. However, amidst this digital revolution, one concept stands out for […]


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Tailored Triumphs: Custom Product Pages for App Store Success

Written by Mridula Bhatt

In today’s mobile-first economy, where app stores are flooded with countless options, standing out is crucial for success. One often overlooked but immensely powerful tool for app developers is creating custom product pages. These pages serve as the storefront for […]

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Adjusting to New Realities in Adland: Third Party Cookies Deprecation to Artificial Intelligence

Written by Reshu Manglik

2024 is all about moving on – from third party cookies, invasive marketing practices, and one-size-fit-all targeting. There’s a lot going on this year, although it hasn’t been more than two months since it began. Especially on the advertising front, […]

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Beyond The Cookies: Finding Flavor in Location-Based Advertising

Written by Reshu Manglik

According to the latest data by PrimeAudience, marketers in 2024 are better prepared for the impending third party cookie cull than they were last year. In fact, 88% of US marketers are confident about their strategy without the 3PC, focussing […]

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Enhancing Social Media Influencer Programs With Dynamic Commissions

Written by Nikhil Kumar

In the ever-evolving landscape of digital marketing, social media influencers have emerged as powerful drivers of revenue, especially through affiliate marketing. Platforms like TikTok and Instagram have become lucrative spaces for influencers to not only showcase products but also generate […]

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Unlocking Exceptional Performance Marketing Success with Trackier CSM

Written by Nikhil Kumar

Ever faced the frustration of delayed responses or lackluster support from your tech provider in the dynamic landscape of performance marketing? At Trackier , we empathize with these common challenges and are committed to revolutionizing your experience with our customer-centric […]

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Redefining User Engagement: Comprehensive Guide to Dynamic Ads

Written by Mridula Bhatt

Dynamic ads, characterized by their ability to adapt and personalize content based on user behavior and preferences, have redefined how businesses engage with their target audience. In this comprehensive guide, we delve into the intricacies of dynamic ads, exploring their […]

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The Casual Way to Stay Connected: Email Marketing for Mobile Apps

Written by Mridula Bhatt

Where apps compete for attention, mastering the art of promotion is indispensable. Amidst the myriad of marketing channels available, email stands out as a timeless and powerful tool for reaching both existing and new users. With its unparalleled ability to […]

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Bridging The Gap Using Affiliate Networks: Unlocking Success in Affiliate Marketing 

Written by Nikhil Kumar

Partnerships and collaborations are the heartbeat of success when it comes to make your brand shine in the digital world. And when asked about how and what are the factors that will impact the success and growth of these partnership […]

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OTT Marketing – A Comprehensive Guide to Successful OTT Ads

Written by Mridula Bhatt

As streaming services continue to dominate the entertainment industry, OTT platforms have become an integral part of consumers’ daily lives, offering a diverse range of content accessible on-demand. This paradigm shift in viewing habits has not only revolutionized entertainment but […]

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